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Channel 4 has poked enjoyable at Elon Musk’s attempt to rebrand Twitter as X.
The tech billionaire, who took over the platform in October 2022, introduced plans to change the emblem and title over the weekend.
On Monday (24 July), Musk, 53, unveiled the brand new minimalist brand, which options a big, stylised X.
The brand has now changed the acquainted blue fowl on the Twitter web site. Musk additionally tweeted to say that the URL X.com now additionally directs to Twitter.com.
Linda Yaccarino, whom Musk employed to be the CEO of Twitter final month, shared a photograph of the brand new brand on Monday (24 July), writing: “X is right here! Let’s do that.”
She additionally shared a photograph of the brand new brand projected onto the corporate’s headquarters in San Francisco.
Channel 4 are among the many Twitter accounts to reply to the rebrand.
The British broadcaster reposted a submit from Pop Crave that reads: “Twitter will formally rebrand as X later as we speak, Elon Musk confirms.”
Alongside the repost, Channel 4 wrote: “Folks nonetheless name our streaming service 4OD so good luck.”
4OD is the previous title of Channel 4’s streaming service. In 2015, the corporate modified it from 4OD to All4 and have since modified it to Channel 4.
The submit has gone viral on social media, attracting greater than 26,000 likes and practically 3,000 retweets.
Lots of people appeared to be confused by the submit, nonetheless, subsequently proving Channel 4’s level that even after virtually a decade, many are nonetheless not conscious of the title change.
“For everybody saying, ‘IT’S NOT CALLED 4OD?!’ we’re simply Channel 4 now,” they responded.
Irish comic Dara Ó Briain joked: “You’re 4OD. Take it from me, the host of ‘Mock of the Week.’”
Ó Briain’s remark was a reference to the frequent confusion surrounding the title of his panel present, which isn’t known as Mock of the Week as many individuals imagine, however Mock the Week.
The rebranding of Twitter comes amid Musk’s plans to create an “all the things app”.
Tweeting over the weekend, Yaccarino wrote: “Twitter made one large impression and adjusted the best way we talk. Now, X will go additional, reworking the worldwide city sq..”
She described the app as the “future state of limitless interactivity”, incorporating audio, video, messaging, funds and banking.
“There’s completely no restrict to this transformation,” Yaccarino added. “X would be the platform that may ship, properly… all the things.”
This isn’t the primary time that Musk has modified the Twitter brand.
In April, the blue fowl was quickly supplanted by the Shiba Inu canine mascot of Dogecoin, a cryptocurrency owned by Musk, serving to to drive a surge in its market worth.