Based in 2016, Octopus took Britain by storm – it’s now the nation’s second largest vitality provider, well-known for its excellence in customer support and the one one really useful by Which? six years in a row.
They invested closely in serving to prospects by the vitality disaster, with a £15 million Octo Help fund, and distributing 40,000 electrical blankets free of charge to weak prospects.
They’re keen about showcasing how renewable vitality is already the most affordable type of energy and their tech platform, Kraken, allows good grids to allow individuals to make use of extra of it when it’s plentiful.Kraken is like iOS however for vitality. Modern services corresponding to ‘Zero Payments’ and ‘Clever Octopus’ are the ‘apps’ that run on it, routinely matching consumption and inexperienced vitality technology in real-time to carry payments down for individuals.
This tech platform is what units Octopus aside, and what drives the worldwide inexperienced vitality revolution at a fast tempo by licencing offers with vitality gamers corresponding to Australia’s Origin, Japan’s Tokyo Fuel, and EDF within the UK.
Because of its tech-enabled working mannequin, Octopus managed to thrive and scale globally all through the pandemic and the vitality disaster. Its modern tradition and purpose-led enterprise mannequin has created a compelling worker worth proposition.
When different firms have been shedding workers, Octopus expanded its staff and buyer base, in addition to launching in new markets throughout Europe, Asia, Australia and the US, and extra just lately buying Bulb and its 1.5 million prospects and staff.
Octopus now employs over 4,000 individuals, all pushed by a mission to make a optimistic affect on individuals and the planet. Out of 20 UK unicorn firms, Octopus was the one one to pay girls greater than males.
Now, the Octopus ‘approach’ is attracting expertise throughout the globe – final yr alone, the corporate had 85,000 candidates for 800 job openings.
Octopus’ mixture of good grid know-how, consumerisation and renewables-at-scale is proving that the world can decarbonise quicker and cheaper than anybody realised if we take shoppers with us and unleash market forces.
Inexperienced vitality will likely be larger than the web. It would change our future endlessly – and for the higher. Octopus is displaying how.
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