COOK was based in 1997 by Ed and Dale, two big-hearted entrepreneurs. Their founding assertion was: to prepare dinner utilizing the identical components and methods a very good prepare dinner would use at dwelling, so all the pieces appears to be like and tastes do-it-yourself. A lot has modified since then however that precept stays: they prepare dinner so that you don’t have to. Its frozen meals and puddings have picked up scores of Nice Style Awards and are nonetheless ready by hand at their three, huge kitchens.
Through the years, COOK has set its sights on changing into a greater sort of firm. One which cares as a lot about doing what’s proper for individuals and planet as about making a revenue. In 2013 COOK turned one of the UK’s first licensed B Companies, founding a accountable enterprise motion that has grown to greater than 1,000 British companies right this moment.
Amongst its many revolutionary actions is a scheme known as RAW Expertise, supporting individuals into sustainable work after jail, homelessness or psychological well being challenges. COOK believes the largest optimistic impression any enterprise can have is on the individuals it employs. By its RAW Expertise initiative it has seen first-hand how a job has the facility to remodel lives.
The scheme was recognised final yr with a Queen’s Award For Enterprise for selling alternatives. COOK has been actively sharing its learnings with different companies to encourage them to contemplate recruiting individuals with obstacles to employment.
At a time when many enterprise sectors are struggling to discover staff, a staggering 20% of all working-age adults within the UK are categorized as “economically inactive”. This untapped pool of potential staff is ignored by most companies. But COOK has discovered a whole bunch of gifted and dependable staff members who would in any other case have been neglected.
Rosie Brown, joint CEO of COOK, mentioned: “We’ve labored with a whole bunch of individuals over time and realized that, given the fitting help, encouragement and atmosphere, they will uncover presents they didn’t know that they had. They develop in confidence and thrive, each personally and professionally. And in return, COOK will get sensible and dedicated colleagues with a lot to provide.” It’s a win for COOK’s enterprise and for society, too.
You possibly can view the whole E2E Job Creation 100 monitor right here