Naomi Campbell faces backlash for Pretty Little Thing collaboration

Naomi Campbell has been hit with backlash from followers over her newly introduced collaboration with quick style retailer Pretty Little Thing (PLT).

The supermodel, 53, who has modelled for Prada, Yves Saint Laurent and Burberry, is predicted to launch a clothes line with PLT within the coming months after the model shared a promotional video to tease the collaboration.

In it, a director’s chair is left empty on a photoshoot set, with the phrases: “Pretty Little Thing designed by Naomi Campbell coming quickly.”

The retailer has beforehand been criticised for contributing to the quick style cycle – an business which relies on mass-producing low-cost, low-quality garments and equipment.

The unfavourable environmental impacts of quick style are well-known, with the UN Surroundings Programme (UNEP) beforehand naming the style business the second-biggest shopper of water and “accountable for eight to 10 per cent of world carbon emissions, greater than all worldwide flights and maritime transport mixed”.

The forthcoming collaboration has been labelled by followers as “disappointing” and “stunning” as a result of model’s quick style enterprise mannequin.

“Naomi Campbell x PLT is probably the most disappointing collab to return out in latest occasions….I’ve no phrases,” wrote on Twitter consumer.

“This Naomi Campbell x PLT information has hit me onerous,” one other added. “Is that this simply proof that the entire sustainable style system is so unattainable that we’ve just about given up / determined it’s not our downside to repair?”

One fan wrote: “By no means thought I’d see the day the place PLT and an entire Naomi Campbell collab,” as one other added: “A excessive style mannequin for a quick style IG influencer on-line boutique??!! How do you go from Valentino to PLT? I HAVE QUESTIONS THAT NEED ANSWERS.”

The Unbiased has contacted representatives of Campbell and PLT for remark.

The corporate has seen some main modifications in its directorial roles just lately. Final month, former Love Island winner Molly-Mae-Hague stepped again from her artistic director function to concentrate on her child daughter Bambi.

The model sometimes works with influencers and actuality TV stars who entrance their campaigns. After leaving the Love Island villa in 2019, Hague signed with the net quick style outlet as artistic director as she turned the face of the model.

“I’m nonetheless working with them and doing collections and edits, however I’ve really determined to step down as my artistic director function,” Hague stated in a YouTube video final month.

“Over the previous couple of weeks, I’ve realised that I’m solely going to get this time as soon as with my first-born little one and I’m solely going to get Bambi being 4 months previous as soon as and I really feel like I’ve needed to rearrange my life somewhat bit and lose some commitments that I did have.”

Hague added that she didn’t give herself maternity depart as a result of her work is her “telephone” however the choice to depart the function on the firm was “collectively” determined with the model.

The information comes as Campbell introduced she has welcomed her second little one, a child boy, on Thursday (29 June). Campbell shared the shock on Instagram with a photograph of herself and her two-year-old daughter holding fingers with the new child.

“It’s by no means too late to develop into a mom,” Campbell wrote within the caption.

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